Daisy Delight, Family Resaurant

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Daisy Delight Restaurant

2715 E. McCarty St. Jefferson City, MO

Family Owned 

Successfully and profitably operated since 1955

Prevailing Business Factors

10/28/2022

(1) Management Strength

(2) Growth Rate of Revenue

(3) Management Oversite

(4) Building, Parking & Grounds

(5) Complexity of Operation

(6) Location

(1) Management Strength:

• Reviews in FB, Yelp and Google are high with ratings of 4 plus indicating a persistent, strong reputation for excellent customer service, food, cleanliness, and atmosphere.
• Informative well-maintained website.
• Quality and consistency of staff is unsurpassed among dining establishments in Central Missouri due to strict and comprehensive hiring practices. 
• Daisy Delight has enjoyed a stellar reputation and landmark status for over 65 continuous years due to consistently strong management attributes.
• Steady and positive rate of growth with a 7.46% average over past 10 years. Including a 1% increase in gross sales during the pandemic year of 2019.
• Advertising costs limited to free ice cream cones and specials listing in News Tribune. Experience has proven that these are less expensive and more effective than any other advertising venues.

(2) Growth Rate of Revenue

• Substantial revenue growth, comparatively simple business model, well maintained property and equipment, unsurpassed location, exceptional management oversite, consistently positive customer reviews, and near perfect regulatory inspections.
• Steady, Linear, and positive, growth rate since street was reopened in the fall of 2012. An Average rate of 7.46% / year over past 10 years since re-opening McCarty Street with no negative growth rate years.
• There are no discernible issues in the foreseeable future that would create a negative sales impact.
• Unmatched customer loyalty and faithful patrons since childhood.
• A Jefferson City Landmark Business being successful, strong, and profitable for over 65 years in the same location.

(3) Management Oversite:

• Daisy Delight Brand and Logo have been carefully preserved and legally protected, there-by allowing future use in franchising.
• Well designed and highly informational web site (www.daisydelight.com)
• Labor and Overhead margins are monitored and managed via QuickBooks software providing a detailed historical record of business parameters.
• COGS and Profit Margin for all menu items are monitored to .1% accuracy with each grocery delivery.
• Menu pricing is auto loaded on to our menu directly from the PM database to reflect price changes.
• Management practices are on par with, and in most cases ABOVE, those expected of corporate managed franchises.
• Facility is well maintained; equipment failures are addressed immediately; no inoperable equipment is permitted to persist.
• State of art Eight Camera Video Security Recording System that covers all interior areas for employee security and discouraging customer or employee misbehavior.
• NO Health Inspection Critical Items identified since present ownership starting in 2003
• One Health Inspection Core item identified since 2011 (Spilled frying oil spot under storage rack).
• NO Fire Department inspection deficiencies identified since present ownership starting in 2003.

(4) Building, Parking, Grounds & Equipment:

• Block portion of building was constructed in 1955. Expansion with new dining room completed in 1970. Building is 1,850 ft²and well maintained.
• Property includes a fully paved and level 22,800 ft²lot, accommodating 36 parking spaces and three new entrance driveways on two streets.
• New vulcanized bladder roof installed 04/03/2007.
• Primary dining room HVAC unit Replaced 08/03/2007.
• Backup dining room A/C unit replaced 06/28/2018.
• Kitchen heating unit replaced 11/13/2014.
• Canopy roof replaced in 05/19/2014.
• Equipment ranges from new to 60s era. No inoperable equipment.

(5) Complexity of Operation:

• Insignificant product shrinkage, all Meat and Poultry stock is bought and stored frozen. Produce is purchased daily at local grocery stores. Ice Cream products are soft serve. 
• All menu items are served in disposable bags or trays thereby eliminating labor and equipment for dishwashing.
• Operational issues that require constant and consistent monitoring: Labor scheduling and costs, Vendor pricing, Customer satisfaction, Overall cleanliness and sanitizing, Meal preparation, quality, and appearance consistency, Employee personal issues. The Kitchen Manager is held accountable for overall quality of our menu, prep areas, inventory, and entree preparations.
• There are no regular employee responsibilities beyond the skillset of a typical high school student.

(6) Location:

• Level, Corner location with access via three driveways from two streets on a major city traffic route.
• Limited real estate available for any future competing restaurant due to Moreau River Landlock.
• Daily traffic extends in both directions from the Highway 50/63 interchange through to the central downtown business district and State Capital.
• Daisy Delight Restaurant is the first dining establishment identified by state highway signs for westbound traffic on highway 50/63 approaching Jefferson City as well as being the only restaurant identified at the East McCarty Street Exit and round-a-bouts.
• East McCarty Street is the main entrance route for nearby Ellis-Porter Riverside Park, accommodating Ellis-Porter Swimming Pool, 2500 Seat Riverside Amphitheater and Optimist Baseball Fields. These facilities are used by thousands of local and visiting patrons through-out the year.
• Daisy Delight it is within walking distance of a major Wal-Mart shopping complex and clearly identified by the state highway signage as the only restaurant available when accessing Wal-Mart from any direction.
• Clean well-maintained, low crime, medium income neighborhood that prefers an informal family dining establishment.
• Daisy Delight has a unique and casual family friendly atmosphere that makes it attractive for parents and kids from nearby Lewis and Clark Middle School, Immaculate Conception Elementary School and East Elementary School.
• To the west, Daisy is conveniently located near a wide variety of state, professional, manufacturing, commercial and legal office complexes. Those within two miles are:

Midwest Block manufacturing

Missouri State Highway Patrol General Headquarters

Missouri Department of Mental Health

Missouri State Health Laboratory

Gredell Engineering Services

Central Missouri Professional Services.

Federal Courthouse Complex

• Daisy is also within a straight five-minute drive east on McCarty Street to the State Capitol, the Truman Office Building, The Broadway Office building, the State Supreme Court building, and downtown shopping.
• The proposed Jefferson City River Terminal located between the Algoa Correctional Center and National Guard Headquarters is forecast to add a significant number of employees to the Algoa area. Additionally, there will be a continuous flow of trucks entering and leaving the terminal and Daisy Delight will be the first restaurant they are exposed to and will also be the most convenient and relaxed place to eat while waiting to load or off-load at the terminal.
• Total daily traffic count for Algoa Bottoms Industrial, Military and Corrections Area = 6,076 vpd*
• Daily traffic count going west in front of Daisy Delight = 3,941 vpd*
• Daily traffic count going east in front of Daisy Delight = 3,931 vpd*
• Total daily traffic count in front of Daisy Delight = 7,872 vpd*
• Traffic Count (vpd) from Jefferson City Planning Department
• To the East, Daisy is the nearest and most convenient dining establishment for the Algoa Bottoms Industrial Area which includes major employers:  

Algoa Correctional Center

Missouri State National Guard Headquarters

Jefferson City Correctional Center

Command Web Manufacturing Company

Scholastic Book Depository and Manufacturing Facility

Brown Printing and Modern Litho Companys

Alpha Manufacturing Company

American Building Products Corporation.

Museum of Missouri Military History

Axium Plastics Company

Republic Waste Services

Mid Missouri Surfaces Inc

Scholastic Services Center

 Summary:

• 
  Originally built in 1955 by the Emil & Pearl Walther family, the small concrete block structure was a drive-in with shaded picnic tables next to the building. The menu consisted of Vanilla Ice Cream, Orange and Grape Slushes, and Root Beer. The original building remains part of the structure today and the change drawer and drive-up window can still be seen on the inside.
• In 1960 the Clarence and Helen Hemmel family bought the restaurant and expanded the menu with the same Charbroiled Hamburgers served today and offered the first two-flavor twist ice cream cone in Mid-Missouri.
• In March of 1968, The Jim Schulte family purchased Daisy Delight from the Hemmels. In March of 1969 Jim changed the business from a drive-in to a sit-down restaurant by tripling the size of the building with a new dining room addition. The expansion was completed in May of 1969 and remains the same today.
• In May of 2003 The Bartel family bought the restaurant along with the adjoining apartment building and have owned and managed it since. 
• In 2004, the City of Jefferson started the implementation of an extensive project to widen and resurface three miles of McCarty Street from the High St / McCarty St junction to the Highway 50/63 interchange, add round-a-bouts and a new highway intersection. During that eight-year closure of McCarty Street, Daisy Delight Restaurant was either on a dead-end street or completely inaccessible via McCarty Street.
• By implementing stringent management principles, cuts in labor, continued focus on customer satisfaction and persistent customer loyalty the restaurant was able to prosper under circumstances that would close any other restaurant faced with the same challenges. After the project’s end, efforts were immediately implemented to quickly expand the customer base and prosperity followed with unrelenting continuous growth through the present.
• As in those days, again in 2020 the restaurant was faced with the most challenging attack in history on small business and restaurants in particular, the Covid-19 pandemic.
• With the benefit of hindsight and experience, Daisy Delight fell back on the management principles that had successfully maintained the restaurant’s success in the past to ensure the profitability of the business. As it had before, the proven business principles, attention to our customers, and unrelenting customer loyalty continued to make the business profitable and continue the linear increase in annual gross revenue by 1%.
• 2022 proved to be another strong and profitable year with 7.84% increase over 2021 and the first 11 months of 2023 showing a 12% increase in sales. A sound testament to the future growth and prosperity of Daisy Delight Restaurant.